2015: UNIQUE CAMPAIGNSWITH LADYTAGLIATELLE

2015: UNIQUE CAMPAIGNSWITH LADYTAGLIATELLE

The 2015 advertising plan is all about festivities: a joyous Christmas campaign and a colourful Easter communication plan focused on the values of simplicity and authenticity, following the style of Luciana Mosconi. Large national posters, bus shelters, buses and press pages, even of large newspapers, reward the aficionados of the Matelica pasta factory and reach potential new consumers with a “simple” message designed to strengthen brand awareness.

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