20 Dec 2014: THE OFFICIAL ACKOWLEDGEMENT OF OUR WORK FOR THE ENVIRONMENT
After a careful “preliminary investigation”, our products have been awarded the “Environmental Footprint Assessment Programme” label by the Italian Ministry of the Environment. It is an important recognition that integrates and enhances the strength of our traditional assets: the best wheat, the freshest eggs, the double dough, the absence of mechanical pressing and the very slow drying process.
There are three versions of the campaign: a page targeted towards families and a large, transversal audience; an ad for “insiders” in line with the needs of large-scale retail operators and stakeholders; finally, an advertising page aimed at more informed audiences of the major national newspapers.